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Destination Rankings
Did You Know...?
Ranking Among Int'l Cities/Regions: #25
Venturers: 8
Mid-Venturers: 8
Centrics-Venturers: 7
Centrics-Authentics: 7
Mid-Authentics: 6
Authentics: 6

• Amsterdam is Holland’s legal capital, but the Hague is the seat of government

• There are 600,000 bicycles in Amsterdam
• While marijuana and hashish are legal in the city, oral decongestants are not
• There are more than 500,000 bulb flowers on city lands, but just one central flower market
• Amsterdam has 22 Rembrandt paintings vs. 206 by Van Gogh
Drugs, bikes and canals
Few European cities reveal such startling contrasts as Holland’s capital. An institutionalized permissiveness, characterized by legalized recreational drugs and the thriving Red Light District, is offset by the way these activities are contained and monitored, leaving visitors with a sort of theme park wonder at how it all works.
The city has its conservative side, too, with bustling businesses, efficient public transportation and a health-conscious population largely commuting to work and school by bicycle. The city’s canals, lined with picturesque tall, thin houses, plus its lively outdoor restaurants and cafes, give Amsterdam much of the charm visitors look for.

About Amsterdam
While it is true that most first-time visitors to Amsterdam can’t resist making a beeline to the Red Light District for a peek at the scantily clad young women who sit in lighted windows like department store displays — or sad animals in a pet store, depending on your point of view — there is much more to this engaging city than its somewhat eccentrically liberal attitude toward vice.

Once a humble village, the city rose to prominence in the Middle Ages as a center for trade and as a welcoming safe harbor for refugees seeking religious asylum.
Canal life is a mainstay for residents here, and visitors can get in on the fun by booking a dinner or sightseeing cruise, hopping on a ferry or, for the more adventurous, exploring the environs by paddleboat. For its size — Amsterdam has something approaching 750,000 inhabitants — the city has an astonishing number of museums (51 at last count), including some of the most important in the world. Two of the best known are the relatively small but highly regarded Van Gogh Museum and the enormous Rijksmuseum. The pair help account for the 7 million-plus overnight international visitors who arrive in the city each year. Another museum is both well known and a popular site for quite different reasons: The Anne Frank House was the hiding place of the young diarist who chronicled her life in hiding from the Nazis.

An interesting indigenous cuisine is probably not the city’s strongest point, with ethnic eateries — in particular Indian — offering some of the best meals in town. Also, some visitors appreciate the Indonesian option, which offers taste experiences not common in other European cities. Beer, on the other hand, has been a staple of the city’s economy for hundreds of years, and a broad selection of excellent brews is widely available.

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Things To Do for Venturers

• Work off those vacation calories — and blend in with the locals — on a rental bicycle from Bike City in the Jordaan district.

• Name your poison at Amsterdam’s famous “coffee shops,” where hash and weed are as likely to be on the menu as lattes and cappuccinos. Because they are located throughout the city, you don’t have to venture into a seedy neighborhood to imbibe, but the rule of thumb is don’t take your smoke out into the street.

• Rent a paddleboat for a self-guided trek through the city’s waterways, but bring a friend for easier pedaling and don’t forget your map.

• Laugh out loud at one of the many English-language comedy troupes in the city. Check out the Boom Chicago Comedy Theater and the Comedytrain International Summer Festival.

• Take a walk in the Red Light District — everyone does — but behave sensibly and keep in mind that the area is under camera surveillance.

• Rollerblade, jog or stroll through Vondelpark, the best known of the city’s 30 public parks.

• Explore the countryside on a weeklong Boat and Bike Tour from BikeToursDirect; trips begin and end in Amsterdam and combine barging and cycling.

• Attend a Gay Pride parade or visit the bars and special events on tap for gay and lesbian travelers throughout the year.

• Tuck into a slice of raw beef sausage, based on a 17th century recipe and still considered a delicacy, garnished with an Amsterdamse uien, or cocktail onion.

• Get an eyeful at the Erotic Museum, which features everything from statues to paintings depicting eroticism from centuries ago to the present. Or go even further into the dark side at the Torture Museum, showcasing devices of torture dating from the medieval era.

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Things To Do for Centrics

• Stand in line (it is well worth the wait) for a visit to the expanded Anne Frank House, where the original diary is among the displays.

• Sample a local brew — from Heineken to some less-well-known brands — at a brown cafe, where the beer is plentiful, the decor is often historic and the menu sometimes includes lunch and dinner. (Brown cafes are Holland’s traditional local pubs.)

• Take the kids to a petting zoo, such as the De Bijlmerweide children’s farm, for an up-close look at rabbits and goats.

• Indulge in purse envy at the Tassenmuseum Hendrikje (Bag and Purse Museum), where more than 3,500 handbags and accessories are on exhibit, with the oldest dating from the Middle Ages.

• Attend the annual Robeco Summer Concerts in July and August at the Concertgebouw, boasting more than 100 concerts of classical, world music and jazz.

• Stop and smell the flowers — make that tulips when in season — aboard the 78-person Rembrandt, which plies the rivers and canals between Amsterdam and Antwerp.

• Inject some fun into learning at NEMO, an interactive science museum for the whole family that’s shaped like a giant ship.

• Pick up a dozen Koggetjes, an Amsterdam butter cookie that dates from the medieval era and which is still made at city bake shops.

• Take a day trip to Zaanse Schans, a living-history museum with 17th and 18th century houses, windmills, cheese shops and even a pancake restaurant.

• Listen to the strains of organ music played by the handful of street organists who still entertain crowds in the city, down from hundreds in the early 20th century.

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Things To Do for Authentics

• Do your museum hopping via the Museum Boat, a hop-on, hop-off vessel that stops at all the top museums, including the Van Gogh Museum and the Rijksmuseum.

• Save a little souvenir shopping for Amsterdam Airport Schiphol, which Airports Council International tapped for its Europe’s Best Airport Award in 2007 and which consistently demonstrates how inviting a well-run airport can be.

• Take in an exhibition at the Amsterdam Tulip Museum, which showcases the history of the flower and its importance to the city; learn about Tulipomania.

• Follow in the master’s footsteps by visiting the Rembrandt House Museum and the Rijksmuseum, which boasts what many consider to be the artist’s greatest work, “Night Watch.”

• Shop for traditional soaps named for Amsterdam’s once-great soap factories, such as Boldoot and Klaverblad, and still available in city shops.

• Learn about diamonds on a free guided tour at some of the city’s top diamond-cutting shops, such as Gassan Diamonds or Coster Diamonds.

• Buy a few bulbs to take home at the Bloemenmarkt (flower market) at the Singel, situated between Muntplein and Koningsplein.

• Snap a photo of Amsterdam’s unofficial mascot “Het Lieverdje,” a statue by sculptor Carel Kneulman of a mischievous little boy. The statue has been the site of protests and demonstrations over the years.

• Take the kids to see Capt. Jack Sparrow and other superstars at Madame Tussauds Amsterdam, which has taken its trademark wax statues interactive.

• Break the bank on an antique grandfather clock. Making such timepieces was once an important industry in the city; the clocks made here usually boasted ornate decorations and a calendar.

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Additional Resources

For more information, consult the Amsterdam Tourism & Convention Board at www.amsterdamtourist.nl and the Netherlands Board of Tourism at www.holland.com

Hotels
Hotels.nl is dedicated to providing the best prices and the easiest and most accurate online bookings for hotels in Amsterdam and Holland.


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